This is a bit hyperbolic. They take occasional risks like the touchbar and then they addressed it after bad feedback. I personally like their aggressive sense of design mission and not always playing it safe merely because it will cause flame wars on technology forums. Yet generally they keep the UX extremely clean and consistent through major versions.

Their mission with watch clearly isn't a multiday battery thing, it's a compromise for high quality displays and performance. The market exists for alternatives. The lack of good ones would be on them not just Apple.

In my decade plus experience those bad examples like touchbar are few and far in between.