No, you are wrong, they were not. Centralized strategic planning did exist in USSR between 1930s (end of NEP) and 1950s (death of Stalin). The economic reforms of Kosygin shifted planning to enterprise level and the central planning authority - Gosplan - only coordinated the plans of each enterprise. In the last 30 years of its existence USSR was neither planned nor market economy, but rather something in between. They got incentives wrong, focusing on volume and revenue rather than on quality, innovation and profits.
Weren’t Kosygin’s reforms mostly reversed after a few years?
Could consumers goods companies adapt to consumer demand by freely increasing/decreasing production? Production targets were still a thing, weren’t they?
e.g. if the production target for the Lada factory was 1000 cars and they were allocated enough supplies for that (but there was enough demand so that 10000 could be sold profitably in the same period) would they be able to freely scale demand or would they be stuck with plan enforced on them by the central “corporate” office?
Again, plenty of modern companies have more control of their production targets, pricing, expansion etc. while being subsidiaries of major corporations than most Soviet “companies” generally did.
