I know that is the popular thing to do now, be vague, I think it only works if you target market is techies (notorious early adopters no matter the technology).

Home and small business owners want to know how your product is going to make them more efficient. Your sentence above is a pretty good draw. Try not to use the word "just". You have a unique value proposition, right? Don't downplay your strength. Selling is no time to be self-deprecating or overly humble.