The author expected the people who were gatekeeping which tech got built to understand the tech that they were deciding on [0]. Instead they did not understand tech but understood business. Which means that a techie explaining the idea to them had to couch it in business terms. Y'know: a pitch.
If a techie is explaining a tech idea to another techie, we use completely different language than if we're communicating to a non-techie. This blog post feels like that, like they're talking to a group of peers rather than an audience with a different viewpoint on the world.
[0] I think it's a little naive, but perfectly understandable, to expect this kind of person to understand the tech. It is interesting that these decisions are made by business folk with no understanding of the tech. There are, after all, business people who do understand tech available to make this kind of decision.
The author expected the people who were gatekeeping which tech got built to understand the tech that they were deciding on [0]. Instead they did not understand tech but understood business. Which means that a techie explaining the idea to them had to couch it in business terms. Y'know: a pitch.
If a techie is explaining a tech idea to another techie, we use completely different language than if we're communicating to a non-techie. This blog post feels like that, like they're talking to a group of peers rather than an audience with a different viewpoint on the world.
[0] I think it's a little naive, but perfectly understandable, to expect this kind of person to understand the tech. It is interesting that these decisions are made by business folk with no understanding of the tech. There are, after all, business people who do understand tech available to make this kind of decision.