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"Apple declined to comment on the specifics of the case.

Instead it re-issued an earlier statement, saying: "We think competition is healthy, but competitors should create their own original technology, not steal ours.""

This reaks of disastrous lazy damage control PR.



It'll probably work though.

I can't imagine someone falsely claiming to own real property that's actually public, suing someone over it and getting the case thrown out of court and then saying "We think going to the beach/park/nature reserve is healthy, but tourists should create their own original recreation areas and not steal ours" without being laughed at for sheer cheek but for whatever reason it works with "intellectual" property all the time.


Was that a statement from Apple or Neonode? ;)


Xerox PARC :-)


I don't think Apple do damage control PR. Just like with the antenna scandal with the iPhone 4: Apple just honestly tells you how they feel.

Apple never cared about "swipe to unlock", that's obviously silly. But they do feel (rightly IMO) that they've completely revolutionized how smart phones and tablets are made with everyone else just making cheap versions of what they came up with. They don't have a way to go to court and get people to stop making cheap rip offs of their stuff (so long as they're sufficiently different) so they're trying to find anything that will stick.

A ridiculous system will produce ridiculous interactions.


Is Baghdad Bob running their PR department now? Jesus.




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