1) We happen to have a value proposition that appeals to almost everyone. Almost everyone has Googled their name, and thought about improving their results in some way or another--maybe there's something embarrassing, or maybe someone else with their name owns all the results, or maybe they have certain things they just wished showed up.
2) We worked hard on our home page
--we explain what it does, who we are, and how it works in as little words as possible, and lead you right to sign up (we tweaked this language so many times I can't tell you) Everytime it seems clear enough to us, we would put it front of random person. If they didn't completely understand what we did and want to sign up, we went back to the drawing board. We did this over and over again.
--For those who need more validation we lead you to more info: our company story/mission, our press, testimonials, et. I call these "credibility boosters"
3) We give a lot away for free. People like free stuff
2) We worked hard on our home page --we explain what it does, who we are, and how it works in as little words as possible, and lead you right to sign up (we tweaked this language so many times I can't tell you) Everytime it seems clear enough to us, we would put it front of random person. If they didn't completely understand what we did and want to sign up, we went back to the drawing board. We did this over and over again.
--For those who need more validation we lead you to more info: our company story/mission, our press, testimonials, et. I call these "credibility boosters"
3) We give a lot away for free. People like free stuff