It lets those providing AI video generation services watermark all of their videos. So it isn't intended to by voluntary. You would be left with those services that don't comply with whatever the current Big Tech rules are, like people who used Grok/X.ai to generate images in support of Trump despite Grok/X.ai being inferior. https://arstechnica.com/information-technology/2024/08/musks...
Think this the wrong / older article - when I click the link, this is twitter's hosted Flux model making pictures of Kamala and Trump flying into the world trade center and Trump on a surfboard with busty cat girls. The X.ai one launched this week
How much does it take to train a model at this point? I’d tend to expect that it’ll be in range of any major state or most oligarchs in the next couple years (if it isn’t already). So, making it is probably best of everybody understands the watermarking to be voluntary. Images and videos aren’t worth the bits they are printed in at this point, as evidence of anything in particular.