There was also this case reported by TorrentFreak (sorry couldn't find the link). Where this guy from a record label was making a huge deal about one of the bands he managed was being pirated to death. The band only had sold like 200 copies total, but according to his research, that same band had being downloaded illegally over 200k times. TorrentFreak dug into it, and after many emails and a long slapfight between TorrentFreak and the record guy. They found out that he was actually being fooled by those fake download scams. Where the website will say that anything you search for have thousands of downloads, just to make you download a malware instead. The record label refused to admit the mistake, went crazy in their own blog accusing TorrentFreak of being the root of all evil. But then when they got hold of the actual band member. They found they were extremely disappointed to find out the downloads were fake. For a few days this completely unknown band thought they were actually famous.