@abecedarius -- quite. We've tried targeting the general home-buyer (who usually put 3.5% - 20% down, and takes out a mortgage to cover the rest).

The decision mechanics for someone in your (or such a) situation are completely different, right?

I honestly don't know -- it's unpleasant to sort through all the info and advice from sources who all want to sell you something and I end up bookmarking a few things and putting off any decision. It sure could be lucrative to be the kind of person who gets as interested in finance as I do in, say, compilers.

Good luck with your startup.