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TLDR: it is all about what you make with the data.

Definitely. Data won't create the opportunity if you don't know what to do with the data or it won't answer the right questions if don't know what to ask. I think generally the accessibility to gather, process, and make decisions with data has just become so low and it's almost a given to do such analyses.

At the same time, many "business" people I talk to, don't know how to do these analyses. And many technical people, while they could easily do such analyses, don't think of data from that business perspective. |



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