I feel like the original messaging was terrible. Everyone thinks "metaverse" == Horizon Worlds, since that was the demo they showed at the time. It was actually supposed to be a blanket term for all post-phone tech that will be integrated into daily life. Including but not limited to AR/VR, all sorts of wearable tech, robotics, AI integration into everything, etc. People walked away from their original presentation assuming they were trying to clone second life in VR (they were, but that was just one random project they demoed).