What are the effective marketing channels for specialized/niche B2B companies these days, now that - presumably - the long tail search result strategy is no longer effective?
A friend of mine was telling me that his company was very pleased when they were able to ask ChatGPT "what is the best SaaS for X?" where X = their niche, and their company was the first thing it recommended. It surprised me that this was a thing, although in hindsight, it's obvious.
On the flip side, I still have situations where I ask, "what's the best solution for X" and the answer is a company (or Github repo or whatever) that has been entirely hallucinated or was around ten years ago and not any more or something.
I guess a corollary question is, are there methods (i.e. the chatbot version of SEO) to get your company into chatbot recommendations?
Obviously the correct thing do here is register a company named after the hallucination and offer the solution. Kind of like that guy who looks at what domains are being auctioned for creating new start-ups.
Which is why open source AI will be so important to support.
It's not this individuals fault, it's the pretty obvious outcome of monetising this absolutely enormous venture capital spend. Advertising infects every possible medium as soon as the dollars make sense.
> What are the effective marketing channels for specialized/niche B2B companies these days, now that - presumably - the long tail search result strategy is no longer effective?
Lately, they've been sending emails offering $2-500 Amazon gift cards for short sales calls. Some follow through. I'm not helping their KPIs though.
A friend of mine was telling me that his company was very pleased when they were able to ask ChatGPT "what is the best SaaS for X?" where X = their niche, and their company was the first thing it recommended. It surprised me that this was a thing, although in hindsight, it's obvious.
On the flip side, I still have situations where I ask, "what's the best solution for X" and the answer is a company (or Github repo or whatever) that has been entirely hallucinated or was around ten years ago and not any more or something.
I guess a corollary question is, are there methods (i.e. the chatbot version of SEO) to get your company into chatbot recommendations?