If you look at the revenue numbers creators of SEO-optimized websites are doing using LLMs, it's hard to believe they're losing. The AI slop website may look subpar when placed next a handcrafted niche website, but by the time that handcrafted website is done, the LLM-using creator has created 10 more. And the reality is they seem to get 80% of the traffic the handcrafted website owners make anyway. They are absolutely winning this war and, for economic reasons, everyone else will eventually have to fall in line.