Yes but Steve Jobs also understood the paradox of choice, and the importance of having incredibly clear delineation between every different product in your line.
Do models matter to the regular user over brand? People talk about using chatGPT over Google's AI or Deepseek not 4o-mini vs gemini 2.
OpenAI has done a good job of making the model less important and the domain gptGPT.com more important.
Most of the time the model rarely matters. When you find something incorrect you may switch models but that rarely fixes the problem. Rewording a prompt has more value than changing a model.
