Are you implying people are shilling for it? You can look at my account here to check I've been around for more than a decade and I'm one of those praising Kagi whenever I can because it's a much, much improved experience than I was having with Google until I switched.

It's been over 18 months I'm a paying customer and have absolutely no regrets, I cannot stand Google search anymore after being used to Kagi's results and tools.