But the admins, marketing team, junior employees, etc. get screwed, and the worst part is they are genuinely not expecting it. "I thought it was going to be cheaper to live here than NYC" is something I hear _weekly_.

Absolutely. But the mgmt does not really care about them, they can just hire locals. They only care about “top talent”, something they talk about all the time…

They can hire locals ... until they find out that the talent they genuinely need isn't here in the numbers they require, either driving up their costs or requiring importing people. But they're drooling about replacing all of those troublesome nobodies--their perspective--with AI ASAP anyway.