The dollar, energy and bandwidth savings possible globally from getting this right means it should be a UN/ISO level commitment to get it right, standardised and committed to.

I think we are close or pass the point where new video codec actually makes a difference. Bandwidth cost has continued to drop every single year, with PCI-E 8.0 work going forward, everything from networking gear to optical fibre has a decent roadmap to scale. Seemingly infinitely.

The cost of encoding and decoding as well as adding a new codec to SoC hasn't changed though. New Codec with the additional storage requirements considering storage cost haven't moved at all, makes very little sense.

May be until a 1Mbps New Codec Encoder could offer better quality than a 4Mbps H.264 Beamr encode.