The thinking-averse outnumber the thinking-inclined. They've tried this thinking thing, and want nothing to do with it. They all went to public school, after all, and the rare times thinking happened it was painful and had to be forced upon them. Their ideal of Being is to react to content, experience positive emotional immediacy, or dull their intellects: all feeling, no thinking.

They'll win in the short term, due to the tyranny of convenience. Then, when all economic value has been extracted from them and the possibility of future value made nil, they'll lose. Of course, that doesn't mean you'll win though.