When do companies ever try to understand their customers? They know what works for who, and continue to rehash that for that specific age of the generation.

The article even states this. "Monster Green shoppers are likely younger (Gen-Z/Millennial/Gen-X) male, lower income & Caucasian (skews Hispanic)."

When you've moved from that generational age, your no longer their audience and they don't care if you buy or not; but it's not like they cared in the first place.