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Google Glass was "cool" for about five minutes, then, after test units shipped, it became the biggest laughing stock of 2013. (It was a simpler time.)

Since then, just about every glasses-based project has fallen flat, and Snap's "spectacles" are possibly the most laughable tech product ever released.

I don't think that Apple can overcome the aversion people feel when they interact with somebody wearing AR glasses with video recorders. It's going to look and feel like all the rest -- like something done in poor taste.



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