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My hot take is that it will probably follow the Netflix model of pricing once the VC money wants to turn on the profit switch.

Originally Netflix was a single tier at $9.99 with no ads. As ZIRP ended and investors told Netflix its VC-like honeymoon period was over - ads were introduced at $6.99 and the basic no ad tier went to $15.99 and the Premium went to 19.99.

Currently Netflix ad supported is $7.99, add free is $17.99 and Premium is $24.99.

Mapping that on to OpenAI pricing - ChatGPT will be ~$17.99 for ad supported, ~$49.99 for ad free and ~$599 for Pro.



Netflix has lots of submarine (product placement) ads that you get even on ad-free plans. I expect OpenAI to follow that model too, except it'll be much worse.


Likely ChatGPT's answers will be slightly modified to mention (in the right context) references to their advertisers. It will be subtle, non-obvious.




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