It's not even optimising. It's just dragging AI by the hairs into everywhere, where it's not even clear whether it belongs there or provides any benefit. Just to get the company a reputation of "first mover".

Really, this is "blockchain" all over again, but 10x worse.

It's done a lot of damage to meritocracy and intellectualism that will take years to recover from. I don't look forward to having to play a role in fixing it.