It's really shitty that companies believe they can pull these stunts and get away with it.
They have gone after Airbnb / Airlines / Hotel Booking / Concert Tickets - for misleading conduct.
Especially business that use drip pricing (adding compulsory hidden fees later) or misleading prices like in the Microsoft case.
Anything sneaky - they're normally right on to it.
It's really shitty that companies believe they can pull these stunts and get away with it.