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It's strange to me that most of the talk around Color is focused around the founders and not the investors. The investors are a much more interesting subject. I mean, there are always going to be people willing to accept 40 million without a real product, heck I'm probably one of them, but I'd like to see interviews with the people who thought it was a good idea to give a company at that stage much money. I'm much more interested in hearing from them.


That would be interesting, but I doubt it will ever happen. Nobody with any interest in participating in the VC-funded ecosystem (which includes much of the tech media, sadly) is ever going to point at one of the investors who fund that ecosystem and publicly call them out as a sucker.

Even if they, you know, are a sucker.


You say that now with the hindsight of LinkedIn's IPO, Facebook's post-IPO struggles, Twitter's struggling to monetize, but in the time period when Color was raising funds was late 2010 / early 2011 when we were at the height of the social mobile apps bubble.


I'd guess that the risk of losing 40 million was worth it, in this case. And that's probably not a lot of money to stump up, for some people/groups.




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