I almost feel bad for Sony. I've bought Sony TV's all my life, but when it came time to buy a large flat panel TV, and I did all the comparisons, I bought a .... Samsung. No comparison - Sony just doesn't hold up anymore, and a lot of it is the internal firmware. I did buy a Sony BluRay player, and the UI is absolutely the worst piece of junk I've ever seen. Shoulda bought a Samsung!