So, I'd say the audience is nerds in general. I agree the article doesn't seem to have a definite target audience, but I think — in some sense — that is the beauty of Ars Technica's content. It's accessible enough that non-technical nerds can get value from it, but technical enough that more hardcore nerds appreciate it.
"I have possibly the nerdiest, longest article I've ever written going up at 1930 Central tonight."
https://twitter.com/DrPizza/status/260154952868057088
So, I'd say the audience is nerds in general. I agree the article doesn't seem to have a definite target audience, but I think — in some sense — that is the beauty of Ars Technica's content. It's accessible enough that non-technical nerds can get value from it, but technical enough that more hardcore nerds appreciate it.