Meanwhile in real life IG and TikTok ads are the only ones normal people seem to generally trust. I've only ever heard people talking about getting Instagram or TikTok ads for things and actually buying them in a way that would sound genuinely jarring if they said "an ad on Google."
I think there's something to be said for how IG and TikTok ads are actually made that makes them more appealing which is that they actually try to be worthwhile content to watch in a way banner ads and TV commercials just aren't.
My IG ads are so extremely personalized with every detail of my life it's both extremely creepy because I volunteered none of this data, and very useful because they are showing me things I might want to buy.
I genuinely wish they would flip it around and put me in the driver's seat. I would easily turn to a "Meta Product Search" over search engines or Amazon or whatever.
I think there's something to be said for how IG and TikTok ads are actually made that makes them more appealing which is that they actually try to be worthwhile content to watch in a way banner ads and TV commercials just aren't.