I strongly believe that this is a false and outdated take.
Code being the easy part was predicated on how long it took to build a product, and the impact that had on product management, sales, and marketing.
When the time to build collapses, all product/sales/design/martketing mistakes are forgiven. You can pivot so fast, that mistakes in other domains dont matter as much and are reversible
All of the axioms we previously held true need to be rethought
don't worry that we got the wrong requirements from the customer, chose an impossible deadline, priced it wrong, and there's no market, we can just vibe code our way out of it??
I don't see it. In my experience with AI/Claude so far, building something with AI then changing direction half way through is a great way to generate garbage structure and garbage code. It takes time to dig yourself out of that hole, possibly more than if you had just slowly built by hand from the beginning all. Maybe I'm holding it wrong.
In an odd way you’re absolutely proving the article’s point. The requirements, deadline, pricing, idea, implementation, customer story, these are the things that matter and are hard. Compared to that, code is easy.
>When the time to build collapses, all product/sales/design/marketing mistakes are forgiven
I must be living in topsy turvey land because this is literally the opposite of what is true. When the time to build collapses, those things become the criticality of the entire product. From a customer perspective, those were always the things that mattered, the customer story. No customer cares how a thing was coded, they’ve ALWAYS cared about all those other things.
I’m not missing anything. Customers getting what they want earlier is a good thing. If the product is flawed, it will be outcompeted by a product that is better designed for customers. You’re sidestepping like crazy my dude
Code being the easy part was predicated on how long it took to build a product, and the impact that had on product management, sales, and marketing.
When the time to build collapses, all product/sales/design/martketing mistakes are forgiven. You can pivot so fast, that mistakes in other domains dont matter as much and are reversible
All of the axioms we previously held true need to be rethought