Cook: "Mac just had its best launch week ever for first-time Mac customers."
I don't doubt that it will sell well (I ordered one myself) but I really dislike this kind of marketing. I would like to get some numbers not "best launch on a Tuesday in a year that ends on 6..."
Edit: (Apple stopped reporting sales numbers in late 2018)
isn’t what cook is pointing out actually the most important thing?
a product created for the strategic purpose of expanding into a new clientele is doing exactly that. that is the win.
put another way, if the statement he said was “best launch week ever for Mac customers.” that does not speak to the entire reason for the existence of this product category. in essence, THAT would be the pointless statement.
Not really. An independent Mac company with 8% of Apple's sales would still be the #3 computer manufacturer behind Dell and HP, and Mac gross margins could easily support significantly larger investments in OS development if Apple chose to do so.
Relatively well-founded estimates will start to appear in a month or so. It's unfortunate they don't give exact model breakdowns, but everyone knows that the Mac is a hobby for them.
From your point of view it is, but the headline is what Apple is giving them, and it works perfectly well for them: Lots of attention for Apple, zero interesting data.
Doesn’t it mean that it sold more units in its first week on the market than any past Mac? How does that say nothing about sales? It’s literally about sales numbers, they are just using a relative metric instead of an absolute metric.
They announced a sales record where the metric is "sold to somebody that never ever had a mac before" combined with "in the first week of availability". The headline is worse than Cook's tweet quoted in the article.
To get this record you need to have a long time were your costumers were buying something else from you (like Phones) and have a lot available inventory in a lot of places in the first week combined with a great media coverage. 3 things that Apple has an advantage in.
As @ibero above points out it is more important for apple to tap into the vast demographic of relatively young iPhone/iPad customers - the older Mac customers are buying different machines.
I don't doubt that it will sell well (I ordered one myself) but I really dislike this kind of marketing. I would like to get some numbers not "best launch on a Tuesday in a year that ends on 6..."
Edit: (Apple stopped reporting sales numbers in late 2018)