I did not know that Apple's paper advert had been pushed back so late. I have seen a photo of one that appeared in the Guardian about a week ago [0] which as a reader I would skim over given the lack of branding and its similarity to adverts that try to appear part of the newspaper copy, yet have that tell-tale 'Advertisement' header. (These are common to all newspapers in the UK, big and small - maybe elsewhere also.) Skipping over these is something that regular readers naturally do and I expect the design is intentional.

I am very interested to see what their Nov 16th ad will look like. Given that it must appear in magazines as well as broadsheets it may be that the mags require it to have some sort of branding/style so as to not make the magazine appear cheap, unlike the image linked.

[0]: http://www.v3.co.uk/v3-uk/the-frontline-blog/2222112/apple-p...