That depends what you include under the definition of "capitalism". I think a minimal definition - private property, profit motive, market exchange - doesn't necessarily entail consumerism. You need to include additional factors like the cultural/moral context and the political order. Liberalism + capitalism can easily degenerate into consumerism, because the state here takes a permissive moral stance toward vice.

In any case, no one is inducing new basic appetites into the market, but seizing on (often through deception and manipulation) existing appetites. "Keeping up with the Joneses", for example, exploits envy and other covetous vices in the populace. Indulging vices naturally feeds those vices which can entrench a culture that normalizes them.