$1Bn was not material enough for FB bod to even be briefed on instagram. this is 1/2 that for scale. Furthermore, after tax shields, this is only $250 out of pocket. Spending $250 to protect a $10-50bn asset base is actually good math. Same as instagram purchase logic. BTW, $250m is also the amount that evaporated from the instagram deal for instagram shareholders during the 6m it took to close the deal (FB stock portion decreased in value). At the scale of FB, these numbers are not so impressively generous, in other words.
While I don't think its a one sided discussion, its certainly open for debate if you are looking at the maths.
It's not so much that I would consider $250MM too much to spend on a PR exercise. I think there would be much more effective PR exercises available for that price.
While I don't think its a one sided discussion, its certainly open for debate if you are looking at the maths.