This is undoubtedly true. Agents are extremely analytical and trained to be objective - far more so than humans. They are not driven by emotion. If you have good stuff and you make it extremely clear to everyone through your documentation, this is more likely to be persuasive to agents than to humans.
I for one would prefer a future in which the nuances of a good product can shine through without layers of bullshit.
Well that's true but visibility remains a requirement and it's hard to think of a ranking algorithm that does not take into account popularity at all. Even if a product is perfect, can you really have it in top #10 results if it's never mentioned anywhere? But then if you take into account popularity / citation frequency / etc. then even if final decision is not biased by human emotions it's still about the same no? (battle moves to being in the top 10 results rather than only fighting for first place but levers are the same I guess)
I for one would prefer a future in which the nuances of a good product can shine through without layers of bullshit.