Although this article is short on substance, I didn't know about this company or their story. This sort of thing gives me hope for the future of mankind. We've become a world dependent on inefficient big companies, but these guys have proven that there is refuge from the mess we have made.
I know we are very web-app centric here at Hacker News, but this just goes to show that the principals grown from hackers roots have applicability in other, even physical, domains. It seems kind of odd that software engineers are revolutionizing the world even without software. Who'd have guessed it?
Just think of how many parts of a normal person's day suck. These guys put some "Apple" and some "Whole Foods" into hand soap. Every boring product out there is vulnerable to a similar attack as consumer attitudes towards aesthetics and the environment change.
I know we are very web-app centric here at Hacker News, but this just goes to show that the principals grown from hackers roots have applicability in other, even physical, domains. It seems kind of odd that software engineers are revolutionizing the world even without software. Who'd have guessed it?