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Speaking as someone who runs a subscription site, there are a few key phrases to note in this article. I think the writer needs to face reality about ads vs paywalls.

I certainly wouldn't put up the sites you know today behind a paywall - Why not? Is there a law that says once free, always free? Slam it behind a paywall and you will lose 90% or more of your audience. But! You'll make money. That's the tradeoff.

My appeal read something to the effect that ad blockers primarily hurt our writers, and if you are reading our site, we'd like your support - Then ask for support the old fashioned way, by them giving you money in exchange for the service you provide.

one reader who, despite willingly denying our passive revenue, thought I was being too bold - Wrong. He's not willingly denying your passive revenue. He's installing an ad blocker to improve his browsing experience. You happen to be caught in that net. It's not like he got out of bed and said, "Hey, I'm going to screw Destructoid today"

Now, I'm not saying that paywalls are a solution to every problem. But I will say that appealing to people to disable ad blockers is not a solution to any problem. And blaming your users like this will never turn out well.



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