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With music, they had a limited choices: 1) Keep DRM and deal with Apple but lose the non-Apple market; 2) Deal with a bunch of other DRM formats that don't work with iPods; or 3) dump DRM and be able to sell to everyone (with a side strategy of suing downloaders). For video, there is no dominate hardware manufacture that has a proprietary DRM format -- almost everyone that sells uses a software player of their own design. Ebooks are the one case I don't understand though.


It takes one player to break the trend and to demonstrate the benefits of DRM free distribution. So let's see if that will happen with video.

Someone should make a good service (site?) which will list DRM free distributors for various media where DRM is still present in general.




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