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I like maple syrup and I like cheese, at a level that puts me in perhaps the top quintile of HN syrup-and-cheese- likers, and I've never thought "you know what I need right now? Some Vermont."

If you're serious about capitalizing on Vermont craft industries, something to consider is creating a brand. Don't sell "Vermont cheese" or "Vermont syrup"; sell "Awesome Craft Syrup (a product of Vermont)".

Look at Zingerman's in Ann Arbor, MI for an example of this business executed at its highest levels.



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