Hemlock Grove is also excellent. But the point isn't to make money on these shows. Netflix knows that once people sign up, they're unlikely to drop their subscription. At the moment, Netflix is known as a place to get older movies and last season's TV shows. They want to change that perception with some must-watch shows that entice people to sign up. Netflix itself is more than worth $8 per month even without original content, but they need people to sign up before they can see that.