I would respectfully disagree with what you seem to be implying.
This service would mostly be used by us who are wary about trusting Google/Microsoft/Dropbox and the judgement of their automated decision systems with our life . Yesterday there was a HN story about a guy who got kicked off Google Docs because an automated program was trolling/mining through their users files and its judgement was not to be questioned by mere mortals.
What if I put a picture of me and my kid playing in the swimming pool -- what is to prevent Dropbox/Google/Skydrive from tagging it as offensive and setting an overzealous DA or social-worker upon my family ? People have been arrested/detained at border crossings for perfectly innocuous pictures like these.
Therefore if you think privacy is only important for people stealing stuff, your are being naive.
> Yesterday there was a HN story about a guy who got
> kicked off Google Docs because an automated program was
> trolling/mining through their users files and its
> judgement was not to be questioned by mere mortals.
Wasn't that the user who was using a Docs form/spreadsheet to collect passwords from his customers? Google has stated that such forms are reviewed manually after being reported (for example, http://productforums.google.com/forum/#!topic/docs/7pKj6aXBK...), which means there must have been at least two humans involved.
IMO the risk with cloud storage isn't in getting suspended by some daemon run amok, it's in data being too easy to leak. Files stored in Google Drive or Dropbox are just one accidental "share" click away from becoming public.
Actually I was using a google docs spreadsheet to store usernames/passwords for various forums I had registered on. I didn't want to use any of the various password storage systems, the usernames/passwords weren't something I really cared if someone got a hold of them..
I created the file.. added a few forum links with user/pass combos.. and within about 48 hours, the file was nuked and I had an email from google stating a document I had put on google docs broke their terms of service.
I went through the terms of service and couldn't find anything regarding passwords, but it did say that anything I put in google docs was owned by google and publishable by google, so I guessed that was the reason (they can't publish passwords?)
edit: I didn't get kicked off of google docs altogether though, just the one file got nuked
Also there was a SkyDrive user who got all his MS stuff linked to the account nuked because he had taken half nude photos of someone with his phone and put them in his private folder in SkyDrive.
Drop a TrueCrypt partition into your Dropbox [1], and you get the Dropbox QoS as well as the encryption for your kids' swimming pool photos. Plus, for non-swimming photos, you can just use the regular Dropbox folder.
I am not looking to hide stuff; I merely do not want my stuff accessed by third parties without either a search warrant or my explicit consent on a file by file basis. BitTorrent Sync seems to have a cool solution for me; my home desktop is almost always on.
I guess the marketing is to provide them with a nice level of deniability. It's not a Dropbox competitor, it's just encrypted folder sharing.