I think this is fantastic for folks like me who have to juggle between my htpc (which has a cablecard so I can watch live tv on my media center) and my xbox (which I use to play games). Ofcourse il still have my htpc connected and use it frequently for other things (I am not sold on IE on xbox) but atleast it will make switching between watching tv,netflix, hulu and my games very simple. microsoft can take my money now, i want one of these things !