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I think his overall point is valid.

I am not a Facebook user, or a heavy user of any social networks or sites, but several days ago I joined a 2nd level discussion on Reddit with a one sentence post, and wiki url, about a shipwreck that was slightly relevant to the discussion. I received about a dozen up-votes for this post.

After reading this article I went to Wikipedia to check their article view stats. I was slightly surprised to see that on the day I posted, the page view stats for the wiki article went from a usual 300 page views, to 1500 for that day only.

So even though I did not create any new content, I did perhaps influence 1200 or so people to spend a little time thinking about a shipwreck that I was thinking about, with a single sentence.

http://stats.grok.se/en/latest/Batavia_%28ship%29

edit: spelling



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