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The document was very aware of that, and continually said that this was a short-term strategy of last resort (with the exception being Apple).


Harley Davidson seems like a better example. Apple fans don't literally form gangs.


HD is a great example, as they only barely have to try to make functional motorcycles and their loyal fans will still keep buying them.


There were a couple of year that buying a functional motorcycle from HD was difficult. It was more buy the cycle and fix it (or get someone to fix it for you).




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