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majormajor
on June 16, 2013
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How Cults Seduce and What Marketing Can Learn From...
The document was
very
aware of that, and continually said that this was a short-term strategy of last resort (with the exception being Apple).
jlgreco
on June 16, 2013
[–]
Harley Davidson seems like a better example. Apple fans don't
literally
form gangs.
MartinCron
on June 16, 2013
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parent
[–]
HD is a great example, as they only barely have to try to make functional motorcycles and their loyal fans will still keep buying them.
protomyth
on June 16, 2013
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root
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parent
[–]
There were a couple of year that buying a functional motorcycle from HD was difficult. It was more buy the cycle and fix it (or get someone to fix it for you).
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