You are overreacting, not to mention reaching the wrong conclusions from these NSA reports. The problem isn't measurement, that is a cornerstone of engineering (and of everything else really), the problem is government overreach.
The problem is opt-out instead of opt-in. If measurement and tracking are so benign, tell people you're doing it and allow them to agree or disagree, on an opt-in basis. Otherwise, it's not benign.
It's almost as insane as that piece in Slate claiming that Hadoop is evil because it enabled large scale data analysis (http://www.salon.com/2013/06/14/netflix_facebook_and_the_nsa...). Technology is not the issue.
This newly found aversion to tracking and measurement is a stupid knee-jerk reaction to the news.