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SAAS has grown quickly, but is simply the age old concept of renting applied to software, with businesses simply trying to make more money, and that's it.

Any incentives due to this 'new' pricing model are incidental.

> I was trying to suggest if the car manufacturing business had a vested (client based) interest in the full lifetime of the car they may design for longevity and upgradeability rather than simply sales and parts.

Structure it how you will, manufacturer's need a financial incentive before optimizing for longer rather than shorter lifetimes. They sell more if cars have shorter lifetimes - 'planned obsolescence' as noted by btilly.

Charging companies directly and creating the financial incentives is one way of causing businesses to have a vested interest in the long-term viability of a product. It may not be what you intended when you wrote it, but a mandatory fee structure is absolutely one way to aligning usage goals.

If there's a pragmatic way to incentivize increasing car and parts duration that doesn't involve some mandatory fee structure and somehow mimics SAAS, for cars, I haven't come up with it.

Culturally, the fetishization of cars is simply a larger symptom of excessive consumerism which isn't something likely to change any time soon (nor will it be easy to change).

Thanks for the response - it's clear we have a difference of opinion on the implications of SAAS, among other things, though I think we can both agree that Tesla shaking up the industry is a good thing. :)



appreciate your points, software is a very different beast and it is probably true that the incentive structure is incidental to saas..

i just happen to think this is the reason for its success

also for a while i used, and loved, zipcar in london and i guess i saw the possibilities..




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