We're arguing about different things. Some people do genuinely believe that ketogenesis is on a per-calorie basis somehow better at losing weight due to the distinct hormonal configuration. But the effect is totally predicted by net calorie balance, whether or not that balance is within observability (I can't, for example, control for my own particular thermic reaction to protein vs carbs, can't control for variation in food density blah blah blah it's on the average).

Myself personally, I like to eat substantial food and I train hard, so high protein, high carbohydrates suits me to a T.