Is it just me or did NatGeo start doing this in recent years? As a kid I remember nature documentaries which were very much like a video zoology lesson. But over the years things drifted farther and farther into entertainment.

Is there a way out of this? Can we do something with the long tail, where there's different edits of a show and you sell the different versions to different audiences?

Entertainment for the masses, education for the rest of us.