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The 2 things we do:

1. Create signatures in Mac Mail with answers to common email questions.

2. Use a help ticket system. Ours is simple and works great. It includes an FAQ system. FAQs are displayed when the customer chooses the category of their help ticket (in an effort to answer common questions in that category).

Also, we open-sourced it (its a Rails app):

http://github.com/bigfolio/big-help/tree/master



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