Most opinion based articles tend to restate the obvious but never offer anything beyond that.
As a web manager, this is something I struggle with at my company on a regular basis. It's great to have a stance and all, but then you're just a talking head and nothing more. There needs to be a little soul behind what you're saying.
Offer solutions, not problems.
The other thing I'd add is that fluff is something I've personally struggled with when I write something. I often go back to Edgar Allan Poe's guidelines for writing short stories:
In the whole composition there should be no word written, of which the tendency, direct or indirect, is not to the one pre-established design.
As a web manager, this is something I struggle with at my company on a regular basis. It's great to have a stance and all, but then you're just a talking head and nothing more. There needs to be a little soul behind what you're saying.
Offer solutions, not problems.
The other thing I'd add is that fluff is something I've personally struggled with when I write something. I often go back to Edgar Allan Poe's guidelines for writing short stories:
In the whole composition there should be no word written, of which the tendency, direct or indirect, is not to the one pre-established design.