On nerd sites maybe. The few mentions in the mainstream press were mostly 'look how quaint, these pocket protector weirdos are building a second Facebook except that... uh... yeah just a second Facebook'.
This is just incorrect. I read articles on CNN, Huffpo, FOX News, etc. (granted, their tech sections) about it. The general sentiment was that it was supposed to be an "anti-Facebook" -- that's a very good starting point to be at, especially considering most people's general disillusionment with FB.
