I can see both sides of this. Perhaps a solution is idonethis not charging per-user? $10/mo for a small team seems fine. $50/mo for a small 10-person business would certainly put me off if I had a team that size. $20/mo would compare more favourably.
As a point of comparison, I pay $600/yr (same amount @louthy pays for idonethis) for Xero which is my accounting system. It does reconciliation for multiple banks accounts, statements and invoicing with templates, handles payroll for up to 20 staff at that account level, enables remote and auditable participation from my bookkeeper and accountant, has extensive reporting, etc. I could not build even a simple replacement for all that functionality for less than a few years worth of $600/yr in time.
As a point of comparison, I pay $600/yr (same amount @louthy pays for idonethis) for Xero which is my accounting system. It does reconciliation for multiple banks accounts, statements and invoicing with templates, handles payroll for up to 20 staff at that account level, enables remote and auditable participation from my bookkeeper and accountant, has extensive reporting, etc. I could not build even a simple replacement for all that functionality for less than a few years worth of $600/yr in time.